Influencer marketing isn’t just a trend—it’s a game-changer for brands looking to connect with their audience in an authentic way. But how do you choose the rightinfluencers, create content that resonates, and track real success? In this episode of Mastering Digital with iLEAD et al, we’re joined by Jhene Nel, Sales Director at Webfluential and The Salt, to break down everything youneed to know about building effective influencer partnerships. From selecting influencers who truly align with your brand to ensuring campaigns feel genuine(and not just another ad), Jhene shares her expert insights to help businesses drive real impact with influencer marketing.

Here’s what we cover:

• Why is influencer marketing a must-have in today’s digital landscape?
• How do you find the right influencers who truly align with your brand and audience?
• What’s the key to authentic collaborations that feel natural and build trust?
• How can you guide influencer content to ensure it engages and converts?
• What are the essential metrics to measure success and prove ROI?
• How can you transform influencer marketing from a one-time campaign into a long-term growth strategy?

If you are ready to unlock the full potential of influencer marketing, this episode is for you!Follow us for more digital marketing insights:

• Facebook: https://www.facebook.com/ILEAD.et.al/
• Instagram: https://www.instagram.com/ilead.et.al/
• LinkedIn: https://www.linkedin.com/company/ilead-et-al/

Have questions? Reach out at hello@ileadetal.co.za.