In today’s episode of The Life-First Coaching Business Podcast, we’re diving into how to create a standout brand identity for your coaching business without hiring a designer. Whether you're a new coach looking to save on expenses or someone overwhelmed by the DIY process, this episode will help you build a cohesive and professional brand you’re proud of.

In This Episode, I Cover:

• Why branding doesn’t need to hold you back when starting out.
• The importance of strategy over perfection in early-stage branding.
• Four simple steps to creating a cohesive and professional DIY brand.
• How to choose colors, fonts, logos, and imagery that reflect your values and connect with your ideal clients.

Why This Matters:
Your brand identity is not just about looking polished; it’s a tool to communicate your coaching style, values, and vision to your ideal clients. A well-designed DIY brand helps you create confidence, attract the right audience, and start showing up consistently without the designer price tag.

Key Learning Outcomes:
In this episode, you’ll learn:

1. How to define the core elements of your brand identity to resonate with your audience.
2. The step-by-step process to choose and integrate colors, fonts, and logos for a cohesive look.
3. How to create visual consistency in your branding to enhance professionalism and attract clients.

The Coaches Brand Kit:

I’ve created The 4-Step Branding Kit for Coaches to make this process as quick and easy for you as possible!

This kit includes:

• A branding quiz to determine your brand theme.
• Curated color palettes, font sets, and logo templates.
• Step-by-step tutorials to guide you through the entire branding process.
• Logo file templates to organise all your logo file sin the right size and format.

You can check out the kit, currently available for just NZ$37, by clicking the link HERE. It’s designed to save you time and help you create a stunning, aligned brand you’re proud to showcase.

Sign up to The Strategy Soirée for New Wellness & Life Coaches. Create a tailored action plan to launch & grow your purpose-driven, yet easeful coaching business in 2025! Whether you’re building your business in part-time hours alongside a job, contracting work or parenting or you’re ready to commit full-time - you’ll walk away with an aligned strategy! SAVE YOUR SEAT HERE

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie from The Happy Heart Co. Find me on Instagram @leonie.businesscoach or learn more at www.thehappyheartco.com

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