Feel like choosing a niche is the one thing holding you back from starting your coaching business?

Today, I walk you through the exact framework I teach inside my program, ReNewU, to help women finally stop overthinking and start taking action on picking their niche. Because let’s be honest—trying to figure out your “I help” statement can feel totally paralyzing. What if you pick the wrong one? What if it’s too specific—or not specific enough? What if you’re not even qualified to coach in that area? And what if someone else is already doing it?

That’s why today, I’m giving you the truth about what a niche actually is (and what it isn’t), the most common mindset traps that keep women stuck, and a simple 3-question formula to help you uncover your perfect coaching niche based on your real-life experience. I’m also breaking down the biggest mistakes I see new coaches make—and how to avoid them.

If you’re ready to build a coaching business that actually feels aligned (without spinning in circles trying to figure out your niche), this episode is for you.

Resources Mentioned:

• Save your seat for the FREE Divorced to Dollars Workshop: https://products.ambershaw.com/divorcedtodollars

What I Discuss:

• Why choosing a niche paralyzes new coaches

• What your niche really is (hint: it’s not your title)

• The 3 core questions that will help you choose your niche

• Why your experience matters more than a credential

• Why your niche doesn’t need to be unique

• The mistake that makes your message too broad

• The danger of waiting until you feel "ready"

• Why clarity only comes from action

• How to refine your niche as you go

Key Takeaways:

“Your niche is simply the problem you help solve. That’s it.”

“You don’t need a perfect plan to start—you just need to start.”

“Clarity and confidence don’t come first. They come from taking action.”

Find more from Amber:

Instagram: @msambershaw

Website: ambershaw.com

Youtube: https://www.youtube.com/@msambershaw