Let’s be honest—dentistry doesn’t always feel exciting. But in this episode, we’re flipping that on its head.

We kick things off with a ridiculous idea (but also maybe genius?)—a Cavity Free Club that gives adult patients prizes for staying cavity-free. And yes, the prize box might include beer. Or adult toys. Or boxed wine. Look, we’re brainstorming out loud. 😂

But what started as a joke turned into a real conversation about how to stand out in a fee-for-service or PPO world and how to make dentistry fun again—for patients and providers.

Then we shift gears into something every dentist needs to hear: how to stop over-explaining treatment and start communicating outcomes. We break down our new method for talking with patients using simple “10 out of 10” language—and how it’s changing case acceptance across our offices.

🎧 Hit play to listen now and steal one (or both) of these strategies for your own practice.

• The (maybe terrible, maybe brilliant) “Cavity Club” idea for adults 🏆
• Why a can of beer might be better than a toothbrush giveaway
• The trap of talking treatment when patients want to hear outcomes
• How the “10 out of 10” method improves clarity and trust
• Why fewer options = better decisions (for your patients and your sanity)

LINKS:

https://www.thedentistsshow.com

Episode Minute By Minute:

• 00:00 – Kicking off with chaos + Spokane LaCroix energy
• 01:30 – The Cavity Club idea: beer, wine, and adult prize boxes
• 04:30 – What can you actually give away at a dental office legally?
• 06:00 – Making hygiene fun again when it’s not profitable
• 07:00 – Shifting from treatment to outcome-based case presentations
• 08:30 – Why 3 options is too many—and how to simplify
• 10:00 – Using “10 out of 10 smile” and “function” language with patients
• 12:00 – Real patient consult: when they start using your own words back
• 14:00 – Why simple language like “2 out of 10” beats clinical terms
• 16:00 – How outcome-based framing builds trust and closes cases
• 17:30 – Helping low-confidence doctors simplify their process
• 18:00 – Wrapping up: try it, test it, and let us know if it works for you!