• #31 - Lean Marketing for More Customers at Lower Cost

  • 2024/12/17
  • 再生時間: 27 分
  • ポッドキャスト

#31 - Lean Marketing for More Customers at Lower Cost

  • サマリー

  • Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

    More specifically, this episode includes:

    • 01:48 What is “Lean Marketing”
    • 02:19 Narrowing your focus to attract more, better-qualified leads
    • 05:56 Clearly defining your Signature Offer
    • 07:00 Selecting One Marketing Channel to be efficient
    • 08:25 Utilizing a Gateway Offer to start new customer relationships
    • 11:10 Core Content to nurture prospective customers
    • 14:29 How Sarah uses AI to create all her content in 4 hours per week
    • 23:59 Passive lead magnets and active lead generators
    • 25:42 Sarah’s Tiny Marketing Club resources

    Reach Sarah Noel Block at https://sarahnoelblock.com/club

    Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

    Thanks for listening!

    Host Cal Wilder can be reached at:
    cal@empoweringhealthybusiness.com
    https://www.linkedin.com/in/calvinwilder/


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あらすじ・解説

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

More specifically, this episode includes:

  • 01:48 What is “Lean Marketing”
  • 02:19 Narrowing your focus to attract more, better-qualified leads
  • 05:56 Clearly defining your Signature Offer
  • 07:00 Selecting One Marketing Channel to be efficient
  • 08:25 Utilizing a Gateway Offer to start new customer relationships
  • 11:10 Core Content to nurture prospective customers
  • 14:29 How Sarah uses AI to create all her content in 4 hours per week
  • 23:59 Passive lead magnets and active lead generators
  • 25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/


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