• 22: Reframing marketing, with Simon Batchelar

  • 2023/06/12
  • 再生時間： 52 分
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22: Reframing marketing, with Simon Batchelar

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  • Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness. Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse. Links Reframing Marketing (https://reframingmarketing.com) – Simon’s book Scientific Advertising (https://uk.bookshop.org/p/books/scientific-advertising-claude-c-hopkins/340965?ean=9781636370026), by Claude C Hopkins The Century of the Self (https://www.youtube.com/watch?v=eJ3RzGoQC4s) – Adam Curtis documentary Sustainable Marketing: How to Drive Profits with Purpose (https://uk.bookshop.org/p/books/sustainable-marketing-how-to-drive-profits-with-purpose-michelle-carvill/1376208?ean=9781472979131), by Michelle Carvill, Gemma Butler, and Geraint Evans Can Marketing Save the Planet? (https://www.canmarketingsavetheplanet.com) The Ethical Move (https://www.theethicalmove.org)
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あらすじ・解説

Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness. Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse. Links Reframing Marketing (https://reframingmarketing.com) – Simon’s book Scientific Advertising (https://uk.bookshop.org/p/books/scientific-advertising-claude-c-hopkins/340965?ean=9781636370026), by Claude C Hopkins The Century of the Self (https://www.youtube.com/watch?v=eJ3RzGoQC4s) – Adam Curtis documentary Sustainable Marketing: How to Drive Profits with Purpose (https://uk.bookshop.org/p/books/sustainable-marketing-how-to-drive-profits-with-purpose-michelle-carvill/1376208?ean=9781472979131), by Michelle Carvill, Gemma Butler, and Geraint Evans Can Marketing Save the Planet? (https://www.canmarketingsavetheplanet.com) The Ethical Move (https://www.theethicalmove.org)
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