Lauren and Kiel King started Kings of Fitness to fill a void: to prep middle and high school athletes for training at the collegiate level. Cut to the present and they now work with not just top high school athletes but also pro MMA fighters and MLB players. How do they keep them? Through continuously innovating their equipment to be the best of the best.

When they got their Proteus in 2022, their main question was: what is the ROI? They knew the 3D resistance and data tracking abilities outmatched cable machines, but that didn't matter if the machine couldn't generate revenue. Now through monetizing assessments & nearly doubling client sessions via Proteus, they reached ROI in just 4 months--a third of the time that they had predicted. Tune into the whole episode to hear their philosophy towards training top athletes of all ages, how to retain athletes even during their season, and how to open up new revenue models to make more.

More about Lauren:
Lauren founded Kings of Fitness in 2012. She earned her Master's Degree in Exercise Science from California University of Pennsylvania with a focus in Sport Psychology in 2014.

Lauren is a Certified NASE Speed Coach, USA Weightlifting Sports Performance Coach (USAW-L1), Holistic Health Coach from the Institute for Integrative Nutrition (HHC) and Layne Norton Science Nutrition certified.

More about Kiel:
Kiel is a 2004 graduate of the United States Military Academy at West Point and retired as a Captain in 2010. In 2013 he earned his Master's Degree in Exercise Science with a focus in Physical Rehabilitation. He served as an assistant Strength & Conditioning Coach at Marist College in 2014.

Kiel is a Certified Strength and Conditioning Specialist, Certified Performance and Sport Scientist, USA Weightlifting Sport Performance Coach (USAW-L1), Westside Barbell Personal Training and Athletic Coach, Corrective Exercise Specialist, and Performance Enhancement Specialist.

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Follow Kings of Fitness at:

Instagram: @kings_of_fitness_hv

Website: http://kingsoffitnesshv.com/

Follow Proteus at:

Instagram: @proteusmotion

TikTok: @proteusmotion

Twitter: @proteusmotion

Website: www.proteusmotion.com