Join us for a fascinating episode where Tena Parker opens up about her journey as she nears her 60th birthday, all while adapting to the fast-paced digital world around her. With a wealth of experience in the film industry, Tena shares her insights on the importance of creating new platforms, using Customer Relationship Management (CRM) tools, and harnessing Search Engine Optimization (SEO) to keep those vital connections alive in today's tech-savvy society.

Throughout her story, Tena candidly discusses both the hurdles and the exciting opportunities that come with adopting new technologies later in life. She shares her personal experiences, offering listeners valuable tips and strategies for navigating their own life changes.

You'll see how empowering it can be to embrace digital tools and platforms, no matter your age. Tena encourages everyone to keep an open mind about the digital age, motivating others to learn and grow as communication and connection continue to evolve.

While she humbly admits she might not be a tech whiz and often leans on her kids for help, Tena reassures us that anyone can become comfortable with the latest advancements. Her journey is a wonderful reminder of how important it is to welcome new innovations, even when they seem a bit intimidating.

Tena also shares her thoughts on the growing presence of AI in advertising, particularly mentioning that new all-AI Adidas commercial, which raises her concerns about job security in the field. She hopes for more recognition of the value of human connection.

As dedicated craftsmen and artisans, Tena explains that they typically don't earn residuals, only collecting a day rate or hourly wage that stops when a project ends. Many are now pursuing side hustles or even leaving the industry due to challenges from the pandemic, industry strikes, and the quick rise of AI technologies. Tena is genuinely worried about how these changes affect the livelihoods of committed professionals.

She also reflects on her collaboration with Scott Wheeler for the film "Reagan" and remains open to exploring how AI can not only transform but also improve her industry, recognizing its pivotal role in shaping the future.

This episode shines a light on the evolving challenges faced by educators and entrepreneurs alike. Tena is focused on building a community platform to support her fellow film industry peers during these unpredictable times. Despite facing a recent setback, she remains determined to create a positive impact and inspire others to navigate these changes with resilience.

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