#149 - Marketing Like a Badass: Smart, Scrappy & Seriously Fun with Heidi Hooker (Part 2)
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#149 - Marketing Like a Badass: Smart, Scrappy & Seriously Fun with Heidi Hooker (Part 2)
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Marketing doesn’t have to be boring, and finding your dream clients shouldn’t feel like guesswork. In Part 2 of this real AF series, Tanya is joined again by HomeField’s marketing maven, Heidi Hooker, to break down how their team attracts ideal customers, presents itself differently, and leverages creativity, AI, and team power to build a brand people actually want to follow.
From community involvement and social media spirals to tech-powered tools and unconventional outreach, Tanya and Heidi get into the gritty details of what’s working right now in marketing for service-based businesses.
In this episode, we dive into:
Why networking isn’t just for owners (and how to get your team involved)
The unexpected power of ribbon cuttings and business cards
How they’re using AI like ChatGPT and CallRail to boost content and improve performance
Building trust before the sale with value-packed freebies like the “Septic 411” guide
How video content is shaping the next phase of HomeField’s marketing plan
The magic of real faces and real stories in your brand presence
Why content isn’t about perfection—it’s about consistency and creativity
What "Ladies Kickin’ Ass" means to Heidi (you’ll love this answer )
Tools & Tactics Mentioned:
Chamber of Commerce networking
Business card drops + community boards
AI tools: ChatGPT for content creation, CallRail for call tracking
Custom guides like “Septic System 411” & “Grease Trap 411”
Video content + launching the new Tech Talk video series
Email list building + follow-up strategies
Heidi’s Favorite Quote From This Episode:
“AI can’t replace me—but it can save me a hell of a lot of time.”
Connect With Us + Keep Learning:
Website: homefieldonsite.com/east-valley
IG: @ladieskickinass
Join the BadAss Inner Circle: ladieskickinass.com
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