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Is your profit really profit—or just an illusion? In this episode, Steve pulls back the curtain on the hidden traps of cash-basis accounting, exposing how tools like QuickBooks can trick business owners into celebrating wins that don’t exist. With a jaw-dropping example from the construction world, he reveals how premature revenue recognition can send your business on an emotional rollercoaster.

Curious to unlock the truth behind your financial statements? Steve breaks down the secrets of GAAP and shares powerful strategies to align your numbers with reality. Whether you’re chasing clarity or protecting your bottom line, this episode will change how you see your business’s success forever.

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