In this episode of The ICONS and Experts Podcast, host Brian Campbell interviews Visibility Expert Genie Lang on how to find success on Clapper and other social media platforms. 

The episode focuses on tips for entrepreneurs, coaches, and experts looking to attract a following of ideal potential clients through podcasting and short-form videos on social media.

Key Points that we discussed:

1. The need for businesses to be adaptable and explore new ways of connecting with audiences.
2. The importance of being action-oriented and maintaining a positive mindset to overcome challenges.
3. The impact of Facebook's declining popularity among younger audiences and the need to focus on other platforms such as TikTok.
4. The strategies used by Original Genie to grow her social media presence across multiple platforms.
5. The benefits of using the social media platform Clapper for businesses and individuals.
6. The need for a YouTube channel to serve as an archive for community events and training videos.

Genie emphasizes the importance of consistency, authenticity, and vulnerability when creating content. She suggests setting a goal of posting at least one video per day to help build a loyal following. Lang also stresses the importance of using hashtags and tagging others to increase visibility and engagement.

They also discuss the benefits of utilizing Clapper as a platform for creating content. Lang suggests using Clapper's "community" feature to connect with others in your niche and engage with their content. She also emphasizes the importance of engaging with your audience and responding to comments and direct messages.

Lang shares her personal journey of going from 1% to 100% on Clapper and how it helped her build her visibility and brand. She encourages listeners to embrace the platform and experiment with different types of content, such as behind-the-scenes footage, educational content, and personal stories.

The episode concludes with Lang emphasizing the importance of staying true to yourself and your brand, and not getting caught up in the numbers game. She encourages listeners to keep pushing forward and to enjoy the journey.

Overall, this episode provides valuable insights and practical tips for entrepreneurs, coaches, and experts looking to attract a following of ideal potential clients through podcasting and short-form videos on social media. Listeners are encouraged to follow Brian Campbell on Clapper and join the ICON Network to continue learning and growing their visibility and brand.

Follow Brian Campbell here:

Clapper: https://clapperapp.com/CoachMentor

YouTube: https://www.youtube.com/@iconsandexperts/

Follow Genie Lang:

Clapper: https://clapperapp.com/OriginalGenie

YouTube: https://www.youtube.com/@genielang/