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098: Product Market Procrastination

098: Product Market Procrastination

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With one exercise, we can't predict whether your startup will succeed, but we can reliably predict if you're going to fail through procrastination.


In this episode, we talk about mental blindspots. Corissa and Tom rib each other about their own mental blindspots. And we discuss how to pronounce the word "satiety".


"It's more comfortable to fail when it's something you yourself have caused than when you fail at the hands of something that's outside your control." – Corissa


“Hmm, I dunno, do you have any solutions that involve me doing everything 100% exactly like I'm doing it right now, and getting better outcomes?” – from Experimental History's So you wanna de-bog yourself.


Can you detect any of these mental blindspots in yourself?


Linky Goodness:


  • Finish Your Projects - great, if winding article that inspired this episode
  • So you wanna de-bog yourself - awesome article
  • Time Machine exercise Front | Back
  • Snyder's Law neatly encapsulates one way founders procrastinate
  • Episode 077: Do you have to spend years in the pain cave?
  • Can you stop the pendulum swinging? – where both ends of the pendulum swing encourage procrastination because they give you the illusion (or fact) of control and are comfortable to an MBA-worldview
  • Belief Whack-a-mole from David McRaney is in either You Are Not So Smart or How Minds Change ... anyone know for sure?
  • Load bearing copes from Visakan Veerasamy

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