• #085: EXPERT: Takayuki Suzuki: Superfans and Strategy: How Japan Is Monetizing Fandom

  • 2024/12/12
  • 再生時間： 56 分
  • ポッドキャスト

#085: EXPERT: Takayuki Suzuki: Superfans and Strategy: How Japan Is Monetizing Fandom

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  • In this captivating episode of Sound Connections, Takayuki Suzuki, chairman and founder of MusicTech Japan, dives into Japan’s music industry—the second largest globally. Takayuki shares his journey, from leading digital transformation at Universal Music Japan to his current role as a consultant and connector in the music-tech ecosystem.

    Together, we explore Japan's unique fan culture, the value placed on physical music products, and the superfan monetization model that could inspire Western markets. Takayuki also delves into the rise of music-tech startups in Japan, such as Sound Draw and Babyjam, and their impact on AI-driven creativity and artist empowerment.

    The conversation also unpacks how Web3 and blockchain might redefine fandom monetization, the nuances of introducing Western startups to Japan’s tightly-knit music scene, and the potential for Japanese culture and products to resonate worldwide.

    Tune in to learn what the West can adopt from Japan’s approach to storytelling, fan engagement, and market innovation.
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あらすじ・解説

In this captivating episode of Sound Connections, Takayuki Suzuki, chairman and founder of MusicTech Japan, dives into Japan’s music industry—the second largest globally. Takayuki shares his journey, from leading digital transformation at Universal Music Japan to his current role as a consultant and connector in the music-tech ecosystem.

Together, we explore Japan's unique fan culture, the value placed on physical music products, and the superfan monetization model that could inspire Western markets. Takayuki also delves into the rise of music-tech startups in Japan, such as Sound Draw and Babyjam, and their impact on AI-driven creativity and artist empowerment.

The conversation also unpacks how Web3 and blockchain might redefine fandom monetization, the nuances of introducing Western startups to Japan’s tightly-knit music scene, and the potential for Japanese culture and products to resonate worldwide.

Tune in to learn what the West can adopt from Japan’s approach to storytelling, fan engagement, and market innovation.
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