03 Cashflow Survival Guide
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03 Cashflow Survival Guide
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Cashflow is one of the most common reasons small businesses struggle—not because they’re unprofitable, but because money doesn’t move at the right time.
In this episode, Carl takes a practical look at how cash actually flows through a business—from incoming revenue to outgoing expenses—and why timing, not just totals, is often the key to survival.
Part 1 breaks down the mechanics of cashflow: how it differs from profit, what typical problems look like across retail, service, and B2B businesses, and how to spot early signs of trouble.
Part 2 offers practical strategies for managing and improving cashflow—covering invoicing, payment terms, forecasting, buffer planning, and ways to reduce pressure in lean months.
This is a straightforward guide to understanding how money moves—and how to keep your business stable when things get tight.