International best-selling author Brian Cain continues the journey of Matthew Simonds and Coach Kenny.

In Championship Culture, you learn the seven essentials for building a championship culture through a fun and exciting story. This story is about Pillar #2 in the 12 Pillars of Peak Performance and is the third book.

After finding out that his flight back home to Dallas from Detroit was canceled, a disappointed, frustrated, and stressed-out Matthew Simonds is awkwardly introduced to the passenger sitting next to him, Coach Kenny. Matthew Simonds and Coach Kenny strike up a conversation about optimal living and the 12 pillars of peak performance while eating together at Fuddruckers. After looking for a hotel room that night and finding out that all hotels in the greater Detroit area were sold out, Matthew Simonds and Coach Kenny spend the night at the home of one of Coach Kenny's friends, a former Navy SEAL named Marcus. After an early morning yoga session and powerful discussion about the 15 keys that unlock true mental toughness and an elite mindset, Matthew Simonds, Coach Kenny, Marcus, and his four SEAL teammates (Chris, David, Kyle, and Adam) are on their way to the Thanksgiving Day football game between the undefeated Detroit Dominators and the undefeated Chicago Beez. They are first going to meet another former SEAL teammate of Marcus' named Cole, who played college football for the current Detroit Dominators head coach Tony Shay, to talk about how the Dominators have become the premier organization in the Professional Football League.