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Why Are Loan Officers Struggling in Today’s Market? | Key Factors Podcast

The mortgage industry isn’t what it used to be — fewer deals, tighter inventory, and a new kind of buyer mindset. In this episode of the Key Factors Podcast, host Mark Jones is joined by Joel Comp, Clarisa Garza, and Nichole Aguero to unpack exactly why loan officers are struggling right now… and what it takes to break through.

We’re talking:
• How to build authentic, equal partnerships with Realtors
• Why structure, systems, and consistency are make-or-break
• The shift in buyer expectations and how to compete on value, not just rate
• The critical need to stay sharp and be a student of the industry
• And the blind spots created by over-relying on tech

Whether you’re new to the business or a seasoned LO trying to regain your footing — this episode is full of real talk, actionable strategies, and some tough love.

Listen in, level up, and don’t let this market beat you.

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Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.