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Oskar Skolding on SEO Sherpa's CRO Strategies

Oskar Skolding on SEO Sherpa's CRO Strategies

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 In this episode of Career Spotlight, host Michael Bernzweig interviews Oscar Skolding, a digital strategist at SEO Sherpa. Oskar shares his unique career journey, starting from an apprenticeship in the UK to becoming a key player in a leading global SEO agency based in Dubai. The conversation delves into the day-to-day responsibilities of a digital strategist, the impact of AI on SEO and digital marketing, and the importance of user experience and data-driven decision-making in the industry. Oskar emphasizes the evolving nature of SEO and the significance of conversion rate optimization in achieving immediate results for clients. In this conversation, Oscar Scolding and Michael Bernzweig delve into the intricacies of SEO, focusing on the importance of data-driven decision-making, optimizing conversion rates, and understanding client needs. They discuss strategies for improving website performance, the significance of quick decision-making in achieving results, and the evolving landscape of SEO, particularly the rise of platforms like TikTok for B2B marketing. The discussion emphasizes a holistic approach to digital marketing that encompasses various channels beyond traditional SEO.TakeawaysOscar Skolding is a digital strategist at SEO Sherpa.He started his career with an apprenticeship instead of a traditional university route.Digital marketing is a dynamic field with both creative and analytical roles.The rise of AI is significantly impacting SEO and digital marketing strategies.User experience is crucial in digital marketing and SEO.Conversion rate optimization can lead to immediate results for clients.Data-driven marketing is essential for making informed decisions.The landscape of SEO has changed, requiring adaptation to new technologies.AI-generated content is prevalent but lacks uniqueness and value.Building client relationships and soft skills is vital for long-term success. Data is crucial for learning and growth.Aligning with the right strategic partners is essential.Page speed significantly impacts user experience and SEO.Content prioritization is key for conversions.Trust seals can enhance credibility and conversion rates.Understanding client pain points is vital for success.Quick decision-making leads to faster results.SEO is evolving to include non-traditional search engines.Content strategies must adapt to include video and short-form content.Data-led strategies are necessary for effective marketing.Sound Bites"SEO has changed considerably.""The facts don't lie, right?""You can't argue the data.""Page speed is super important.""Trust seals are super valuable.""Quick decisions improve results.""SEO is moving into search everywhere.""TikTok has a real use case for B2B."Chapters00:00 Introduction to Digital Marketing and SEO04:01 The Day-to-Day Life of a Digital Strategist07:58 The Impact of AI on SEO and Digital Marketing12:03 The Evolution of SEO and Personal Journey15:59 Conversion Rate Optimization and Data-Driven Marketing20:05 The Power of Data in Decision Making24:19 Optimizing Conversion Rates: Key Strategies26:57 Understanding Client Needs and Expectations32:04 The Importance of Quick Decision-Making35:55 Expanding Beyond SEO: A Holistic Approach37:30 The Future of SEO: Search Everywhere40:17 Leveraging TikTok for B2B Success -> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Coursehttps://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.

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