Interview with Tom Ziglar – Wisdom, Coaching, and Leadership for Disruptive Times

In this insightful episode, Dr. Allen Lycka sits down with Tom Ziglar, CEO of Ziglar Inc. and son of legendary motivator Zig Ziglar. With over 28 years at the helm of the Ziglar Corporation, Tom has evolved its renowned philosophy—“You can have everything you want in life if you just help enough other people get what they want”—into cutting-edge coaching and leadership programs for today’s disruptive world.

From Keynote Speaking to Coaching

Tom shares how his journey transitioned from traditional keynote speaking to coaching, a shift that was inspired by a deeper desire to create lasting impact. “Keynoting is about delivering a message,” Tom explains, “but coaching is about asking questions that create ownership and transformation.” This evolution has allowed him to connect more deeply with audiences, moving beyond presentation to interaction.

The Four Stages of Coaching

Tom’s coaching model stands out for its emphasis on real-world practice and results. Coaches in his programs go through four key stages:

1. Learn – Master foundational skills and processes.
2. Practice – Participate in mastermind groups and hands-on exercises.
3. Coach – Work with real clients to apply learning in practical settings.
4. Build – Engage in income-producing activities (IPAs) to scale their practice.

Notably, the Ziglar program uniquely guarantees double the ROI if participants fully commit to the process.

Leadership for Disruptive Times

Tom’s recent book, 10 Leadership Virtues for Disruptive Times, offers a roadmap for leaders seeking to inspire in today’s volatile environment. The book focuses on aligning employees’ personal goals with business objectives, creating an unstoppable combination of purpose and performance. “When people work for a dream, not just a paycheck, everything changes,” Tom says. The book outlines a five-step coaching conversation framework that’s transforming companies worldwide.

The Power of Preparation

Tom underscores the importance of preparation, sharing stories of memorable openings from keynote speeches, including Dr. Lycka’s own engagement with fire chiefs and Sam Deema’s use of a native dialect to connect with an audience. Both speakers emphasize that knowing the audience’s needs is key to impactful communication.

The Role of AI in Coaching

Recognizing the role of technology in modern coaching, Tom introduces Zig AI, a system designed to support coaches with Ziglar-based wisdom while maintaining the human connection essential to coaching. Tom explains, “AI will never replace a person, but a person who knows how to use AI will replace a person.” This innovative tool leverages AI’s power for efficiency while preserving the relationship-building heart of coaching.

BIO:

As CEO of Zig Ziglar Corporation for the past 28 years, Tom Ziglar carries on the Ziglar philosophy: “You can have everything in life you want if you will just help enough other people get what they want.” He has written two books, Choose to Win in 2019 and 10 Leadership Virtues for Disruptive Times, published and released in December 2021. Both of these books expand the Ziglar branding and philosophy in personal development and leadership and provide the backbone for the most innovative training and coaching programs in the world.

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