Google Tag Manager (GTM) is the hidden powerhouse behind effective analytics, especially in higher education. In this session, we demystify GTM and show how it empowers your team to collect richer, more meaningful data without relying on developers. Learn how GTM enables you to track the student journey, customize event tracking, and capture the insights that matter. Whether you're just getting started or looking to clean up your current setup, this webinar will help you take control of your data strategy with GTM as the foundation.‍

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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register